Blog - ASSETS

Meet the Performers Taking the Stage at the 2026 Great Social Enterprise Pitch

The Great Social Enterprise Pitch is about more than what happens during the competition. It’s a night that brings entrepreneurs, community members and local creatives together to celebrate ideas and […]

Makers to Market: Build the Business Behind What You Make

You know how to make your product. Now, build the business behind it. Makers to Market is a new three-day accelerator from the Women’s Business Center at ASSETS designed specifically […]

From the Pitch to the World Cup: SubZero Suit Moves Closer to Launch

In partnership with Northwest Bank, ASSETS is building opportunities for entrepreneurs in Central PA, brick by brick. As we count down to this year’s Great Social Enterprise Pitch, we’re checking in with entrepreneurs […]

Meet the Final Five: The 2026 Great Social Enterprise Pitch Finalists

After 12 weeks of learning, refining business models and putting their ideas to the test, five entrepreneurs are moving on to the next stage of the 2026 Great Social Enterprise […]

Owner of Socials Fairy, Ariana Garcia posing in front of Southern market Lancaster

How The Socials Fairy Is Helping Growing Businesses Get Seen

In partnership with TCW-GAV, ASSETS is building opportunities for entrepreneurs in Central PA, brick by brick. As we count down to this year’s Great Social Enterprise Pitch, we’re checking in with entrepreneurs who […]

Colleen Herko, Daisy Willow Early Learning

Daisy Willow Early Learning Update: One Step Closer to Blooming

In partnership with Northwest Bank, ASSETS is building opportunities for entrepreneurs in Central PA, brick by brick. As we count down to this year’s Great Social Enterprise Pitch, we’re checking in with entrepreneurs […]

Meet the 2026 Idea Incubator Cohort

Update: Five Entrepreneurs Advance to the Final Stage Since we first introduced this year’s Idea Incubator cohort, all 16 entrepreneurs took the stage at Pitch & Brew to share their […]

Community and Fiber Magic: How Snake + Skein Is Weaving Connection in Lancaster

In partnership with Hempfield Technology, ASSETS is building opportunities for entrepreneurs in Central PA, brick by brick. Step inside Snake + Skein at 106 W. Chestnut St. in Lancaster and you’ll find more than shelves […]

The Avenue: More Than a Barbershop, A Place to Be Heard

In partnership with Cargas, ASSETS is building opportunities for entrepreneurs in Central PA, brick by brick. For many people, a trip to the barbershop is about more than a haircut. It is […]

Feeding a Community, Honoring a Legacy: The Story of Silantra

In partnership with PNC Bank, ASSETS is building opportunities for entrepreneurs in Central PA, brick by brick. For Xiang Guo, food has always been tied to long hours, family sacrifice and the search for […]

Aura Little Café: Building Something Small, Creating Something Meaningful

In partnership with Hempfield Technology, ASSETS is building opportunities for entrepreneurs in Central PA, brick by brick. In Lancaster, small businesses do more than serve customers. They create spaces where people feel […]

A Year Later: Extra Rice Continues to Grow and Reconnect with Its Roots

In partnership with TCW-GAV, ASSETS is building opportunities for entrepreneurs in Central PA, brick by brick. Last May, we shared the story of Chef Cromwell Palicte and Extra Rice, a Filipino […]

Meet Our CEO: From New Beginnings to Redefining Access

In recognition of Asian American and Pacific Islander Heritage Month, ASSETS is highlighting stories of leadership and entrepreneurship across the community. This series begins with ASSETS CEO, Maian McCauley, whose […]

Raising a Glass to Nissley Vineyards

At ASSETS, we believe strong communities are built through shared stories and local businesses that bring people together. That is why we are proud to celebrate our partnership with Nissley Vineyards, […]

RichStitch Embroidery: Stitching a New Story for Lancaster

In partnership with Lancaster County Community Foundation, ASSETS is building opportunities for entrepreneurs in Central PA, brick by brick. In the heart of Lancaster City, where creativity and commerce meet, RichStitch Embroidery […]

How Rincon Latino is Growing in Lancaster

In partnership with Citizens Bank, ASSETS is building opportunities for entrepreneurs in Central PA, brick by brick. In downtown Lancaster, Rincon Latino Restaurant Cafe brings Latin American culture to the table […]

The Women Driving Impact at ASSETS

This Women’s History Month, we’re celebrating the women of ASSETS whose work helps drive opportunity and support small businesses. Many entrepreneurs face barriers to capital, training, and opportunity. ASSETS exists to help close […]

Turn Your Business Idea Into Impact

Great businesses start with bold ideas. But before launching, every entrepreneur faces the same question: Is this idea truly viable? ASSETS’ Idea Incubator helps you find the answer. This annual program is […]

Yumbo Studio: Helping Small Businesses Clarify Their Brand

In partnership with Enders Insurance, ASSETS is building opportunities for entrepreneurs in Central PA, brick by brick. When a business cannot clearly communicate who it is, what it does or why it […]

Welcoming Maian McCauley as CEO of ASSETS

ASSETS is excited to welcome Maian McCauley as our new Chief Executive Officer! Maian officially stepped into the role on March 9, bringing more than 14 years of experience in financial services and a […]